Philadelphia, PA
Certified WBENC Women's Business Enterprise

Clean Energy Strategy That Works for Everyone

Reap Energy helps clean energy companies break into the utility marketplace — and helps utilities reach the customers who need them most. We bring 18 years of demand-side management expertise, deep utility relationships, and a genuine commitment to how programs feel from the customer's perspective.

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18+
Years DSM/EE
5+
Years EV Expertise
7
Partner Firms
Elizabeth Freeman
Elizabeth Freeman
Founder & CEO · Reap Energy LLC

With 18 years navigating the utility marketplace, Elizabeth brings deep expertise in demand-side management, transportation electrification, and program design. She built Reap Energy on a simple belief: that how a customer experiences a program matters as much as what the program delivers.

DSM & Energy Efficiency EV Programs Utility BD AESP Board Member WBENC Certified
About Us

Small Firm. Deep Expertise. Real Relationships.

Reap Energy is a woman-owned, WBENC-certified consulting firm based in Philadelphia. We specialize in connecting innovative clean energy companies with utility decision-makers — and helping utilities design programs that actually reach the people they're meant to serve.

Our founder's 18 years in demand-side management means we understand both sides of the table. We know how utilities procure and evaluate, and we know what it takes to get a smaller, high-impact firm into serious consideration.

We work with a focused portfolio of partner firms and give each one our full attention — no overcommitting, no cookie-cutter strategies, no handing you off to a junior associate.

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Utility Fluency

18 years of knowing how utilities buy, evaluate, and implement — so your positioning lands differently than the competition.

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Trusted Partnership

We represent firms that fly under the radar, opening doors that cold outreach never could. Our relationships are real and long-standing.

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Customer-First Thinking

Good program design doesn't end at enrollment. We think about the full customer journey — because the experience is the program.

What We Do

Our Services

We deliver across three practice areas, each grounded in real utility market experience and a conviction that better programs start with understanding people.

01

Utility Business Development

We help clean energy companies navigate the complex utility marketplace — from positioning and market intelligence to proposal development and cultivating the relationships that matter most.

  • BD retainer representation
  • RFP & RFI proposal development
  • Utility relationship strategy
  • Market entry & competitive positioning
02

EV Market Characterization & Program Design

Effective transportation electrification starts with understanding who your customers are and what actually stands in their way. We bring the research depth and program design expertise to build EV strategies that hold up in the real world — across fleet, multifamily, and underserved communities.

  • Market characterization & barrier analysis
  • Program design & strategy
  • Customer segmentation
  • Fleet, multifamily & EV customer solutions
03

Customer Outreach & Engagement

Most firms outsource outreach because it's cheaper. We do it because we're passionate about the customer experience. We're a trusted ally to help you reach your customers — removing barriers through thoughtful program design, and making sure the experience people are asked to have is one they can actually relate to.

  • Outreach strategy & execution
  • Barrier identification & removal
  • Stakeholder & community engagement
  • Customer journey design
Plug-In Solar

The Most Democratic Energy Measure Since the LED

The LED reached everyone because it was cheap, simple, and asked nothing of the building or the landlord. Almost every efficiency measure since has lost that quality. Plug-in solar brings it back. These are small panels that mount on a balcony, patio, or yard and connect to a standard outlet, lowering the grid power a household draws. They cost little, require no permanent change to the home, and move with the renter. Four million are already in use in Germany, but in the United States utilities have almost no framework for them yet.

That gap is where we work. A new technology is not a program. We help utilities and their partners turn plug-in solar into something they can run: interconnection pathways, safety and performance evidence, program and incentive design, and the regulatory groundwork the category still lacks. We are active in this work now, designing pilots that pair plug-in solar with the demand-side management discipline utilities depend on, so the firms and communities we serve are ready before the mandates arrive.

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Program & Interconnection Design

We define the interconnection pathway, incentive structure, and program design that let a utility actually operate plug-in solar, grounded in the standards and regulations each state already has.

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Evidence & Performance

Utilities and regulators need proof before they scale. We design the monitoring, verification, and safety documentation that turns a pilot into evidence a commission can trust.

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Access for Renters & LMI

Plug-in solar reaches households rooftop never could. We build the contractor channels and community partnerships that get it to renters and limited-income customers.

Our Approach

Why Reap Energy

We're not a large firm. That's intentional. Our clients get Elizabeth's full expertise, genuine relationships, and the contextual judgment that only comes from 18 years in the field — combined with the agility that big firms simply can't offer.

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Under-the-Radar Access

We represent innovative firms that utilities don't yet know — and make sure they become the first call when the right need arises.

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Proposal & Program Craft

From executive summaries to full technical proposals — we know what utilities want to see and exactly how to say it.

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The Customer Is the Point

We design programs around the people who have to live with them — because enrollment numbers don't mean anything if the experience falls apart.

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Honest, Focused Partnership

A small portfolio of partner firms, each one given our genuine best. No overextending, no generic playbooks.

Get in Touch

Let's Talk Clean Energy

Whether you're a clean energy company looking to break into the utility market, a utility exploring new programs, or a large implementer looking for a trusted partner — we'd love to connect.

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Email
efreeman@reapenergy.net
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Phone
(404) 750-3060
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Location
Philadelphia, PA
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